5 Benefits of Omnichannel retailing

omnichannel

Table of Contents

omnichannel

What is Omni-channel? Just like multi-channel selling, omnichannel purpose is to reach your customers by offering your products on many different sales channels (Shopee, Lazada,…). They may seem similar but both of them have different qualities. Omnichannel tends to focus on shopping experiences, making them seamless and easier for customers unlike multichannel. 

1. Customer experience

Obviously, the customer would be more pleased with their shopping experience with omnichannel. Since omnichannel offers a seamless experience, this makes it far easier for consumers to shop throughout the entire process. It also allows targeted ads and improved customer service to be offered. Improving the shopping experience and customer service would improve your overall satisfaction with your customers.

2. Consistency

Using an omnichannel approach enables organizations across all of their distribution channels to deliver a clear, coherent shopping experience. Since omnichannel relies on a single, central database for all details, retailers can also offer better customer service. This database offers consistent promotions across all platforms for consumers.

3. Customer Loyalty

omnichannel

Omnichannel clients not only spend more, they’re more loyal to your brand as well. They are more likely to recommend your brand to friends and family than those who used only one channel or platform. You may not need to promote discount coupons, mid-sales campaigns and other conventional marketing tricks. Focus on client satisfaction and your brand will survive. 

4. Collecting customers data

omnichannel

Your business will be able to track its customers through all the platforms it uses and better understand them, hence recognizing what their general preferences  are: the product they have looked at, what deals or promotions they have clicked on, etc. This allows interactions and promotions made with each client to be more personal and that will make them feel unique. They’re going to feel that you’re not only treating them like everyone else, but that you know and care about them.

5. Inventory management

According to the report, the leading cause indicates that overstocks are due to insufficient preparation and purchasing problems, which can eventually be blamed on inadequate data collection and prediction. These problems are compounded by businesses that do not exchange information between channels and lose out on substantial performance and sales information. As such, it requires visibility at the omnichannel inventory level. A retailer needs to be able to see sales information across all channels that their stores are operating to make sales predictions and prevent overstocking products.

6. Final words

Omnichannel retailing is becoming the future of ecommerce. It provides a seamless experience for customers and retains them as well, which is really beneficial for your business since it can lead to a boost in sales and exposure. Not only omnichannel can also provide you with consistency across all sales channels (promotions, combos,…), but also it can help manage your inventory across platforms. With this, you can collect customers data, hence you can personalize your promotions to each customer to make them feel special. 

>>> Read more: 5 trending products to start selling in 2021

>>> Read more: Building a successful vending channel on Shopee

>>> Read more: 5 ways customer complaints are beneficial for your business

 
Learn more about omisell

          Home: https://omisell.com

          Pricing: https://omisell.com/pricing-omisell

          User Manual: https://help.omisell.com

          Support: https://t.me/omisell

 

Improve sales and reduce operating costs


Omisell’s mission is to provide a simple and seamless experience for online sellers. We offer services and solutions that assist sellers in managing orders across all offline and online sales channels. Analyzing sales strategies and automating order fulfillment become significantly easier, backed by Omisell’s system and data.

Omisell is currently partners with more than 1,000 retailers, processing more than 20,000 orders with over 300,000 products every day with Southeast Asia’s largest e-commerce platforms like Lazada, Shopee, Shopify, etc. We operate in 5 SEA countries: Vietnam, Philippines, Indonesia, Thailand and Malaysia.

See How Omisell Get You Massive Amounts of Money

Sale

Contact us for a free consultation
and increase sales​

- Contact Us

Get Started

Sign up for free and experience
all the features of Omisell

- Contact Us

Related Posts

Omisell
Omisell Guidelines

Set up your Omisell account

Personal information settings After logging in to Omisell, you need to set up personal information to be able to use the features on the system.

Read More »
To get help from our team, join the Omisell Support group!