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Why Do Brands Participate in Flash Sale Programs?


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What exactly is a flash sale? A flash sale is a limited-time discount campaign designed to pique customers’ interest and encourage them to buy, therefore increasing sales. Why do businesses launch and engage in Flash Sale programs so frequently? Let’s find out with in this article!

How does Flash Sale attract sellers?

Flash sale is a huge discount program, which only takes place in an extremely short time (usually a few hours, with many time frames per day). Super bargain discounts ranging from 50% to 90% for each product.

Imagine a well-known brand that is suddenly available at a low price; no one will be able to “resist” it. That is the allure of a Flash Sale; it has a strong call-to-action factor, encouraging people to buy right away rather than wasting time.

Save advertising costs

The Flash Sale program, in reality, has a significant spillover impact. When customers purchase items at a discounted price, they will feel as if they have saved money. Even if a buyer does not require the goods, opening for sale in a short period of time generates a “movement” of hunting sales.

Customers who are on the lookout for bargains will tell their coworkers, friends, and family about them. This is commonly referred to as the “marketing cost of 0”

And if your product is fantastic, there’s no reason why people won’t return to support your business.

Solve “inventory” problems

Every discount program in general, and Flash Sale in particular, has the potential to address a seller’s inventory problem. Many items are on the verge of obsolescence and excess, but because sellers don’t want to pay fees, they can sell at floor pricing or even at a loss to clear inventory and recoup their initial investment.

These things are also utilized as “bait” items, luring people into the store for upselling.

Hopefully, the above post will assist businesses/sellers in developing a variety of appealing programs, as well as participating in Flash Sales on e-commerce platforms, in order to attract more consumers and boost outstanding income.

>>> Related Posts: What is a Flash Sale?

Omisell is currently partners with more than 1,000 retailers, processing more than 20,000 orders with over 300,000 products every day with Southeast Asia’s largest e-commerce platforms like Lazada, Shopee, Shopify, etc. We operate in 5 SEA countries: Vietnam, Philippines, Indonesia, Thailand and Malaysia.

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