The year 2020 marks a leap in the development of the global e-commerce market, especially in Southeast Asia. Here, Lazada with nearly 200 million visits per month, has become one of the most popular online shopping sites.
Lazada has helped sellers shorten the distance to foreign markets for sellers with the policy of Lazada International sellers. Accessing a wider consumer market is both an opportunity and a challenge for inexperienced sellers in the international arena. Below is a summary of the most common questions about international sales on Lazada.
What is Lazada
Lazada is a multinational e-commerce platform in Southeast Asia. This makes many people mistakenly believe that being a Lazada seller automatically makes them an international seller. However, the answer to this is no.
A Lazada international seller (cross-border seller) is someone who can run his or her business across all Lazada platforms.
This means that if you have a business with headquarters in Singapore, with an international shipping tag, you can sell your products to other countries where the Lazada platform is present such as the Philippines, Vietnam. , Thailand, Indonesia, and Malaysia.
Does Lazada charge international sellers?
As of now, Lazada does not charge sellers in any way (domestic, international or otherwise). That is, there are not any fixed fees you have to pay when creating a store on Lazada.
Fees are only charged when an order is generated.
- The payout will be 2% of what you would get from the transaction if you were a regular seller.
- 2% to 4% for cross-border sellers.
The estimated commission fees on your sold products will largely depend on the region in which you are selling.
Why should you sell Lazada internationally?
Southeast Asia is currently the fastest growing e-commerce market worldwide, surpassing China, confirming the future of growth for online sales sites, including Lazada. With an ever-expanding scale, Lazada promises to give sellers the opportunity to access a large developed market.
Unlike the two big Chinese selling sites, Tmall Global and JD Worldwide, Lazada has lower barriers to entry and better selling conditions for sellers. This online sales website allows buyers to choose cash on delivery (COD). This means a lot to new sellers. If you are looking to grow your business on a large scale throughout Southeast Asia, selling on Lazada will be a good way to go.
Apart from Fulfillment by Lazada (FBL), what other options are there for order fulfillment when becoming an Lazada international
If you don’t have the resources to complete your order yourself (self fulfillment) or choose FBL (Fulfillment by Lazada), you have another option that is 3PLs (third-party logistics).
3PLs are understood as 3rd Party Logistics, ie you can choose to “send” your products to other ASEAN countries through international shipping services.
Now to support merchants all over Southeast Asia, Boxme has perfected the supply chain across the region to make it as easy as possible for merchants to launch multinational sales. Boxme supports E-commerce sellers in general and Lazada sales in particular with 2 models:
- Direct import, storage and sales in the country of sale
- Multi-national cross-border sale from China (China warehouse) to all markets
Currently, Boxme has warehouse systems in 5 Asian countries, namely Vietnam, Thailand, Malaysia, Philippines, Indonesia, helping sellers minimize cross-border shipping costs and manage inventory and bills of lading easier.
Lazada requirement to start international sales
- Email and phone numbers belong to Lazada’s main Southeast Asian markets such as: China, Japan, Macau, Hong Kong, Korea, Taiwan, Austria, Australia, Belgium, Brazil, Canada, Switzerland, Germany, Spain, France, India, Italy, New Zealand, Sweden, Turkey, USA and UK.
- Business license
- An Alipay account (when your head office is in Mainland China).
How to become a successful Lazada International seller?
Expanding Lazada sales to international markets can bring new breakthroughs to your business. But the real key to success, you should not overlook the following:
A product listing needs to be attractive in the eyes of the buyer. Make sure your portfolio is complete:
Product description with full features
- High quality product images
- Optimized keywords
- Make sure the product details are correct
- Use a suitable white background or background color to highlight your product.
- Take product photos from different angles
- Compare your competitors’ prices, making sure that you price your products in the most reasonable but competitive way.
Use omnichannel marketing
If you’re aiming for success, it’s important to be proactive in marketing to your customers. Setting up a Facebook page or group can help you a lot in connecting and interacting with your current and potential customers. This can be a channel where you can provide updates to buyers about sales or promotions you plan to offer at your Lazada store. Since most social media users include online shoppers, interacting with these platforms will help you attract new customers to your business.
Marketing on Lazlive
Direct marketing still leaves a stronger impact on potential customers than advertising and social media campaigns. Going live to your customers allows you to create and present content that engages your audience and makes them more interested in your brand.
Plus, it’s also a great opportunity to announce the launch of any new products you have. You can also offer coupons and promotions to encourage buyers to visit and shop more in your Lazada store.
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