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Which Categories Is Flash Sale Suitable For?

flash sale

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Sellers frequently pick Flash Sale as one of the most appealing discount programs to drive demand and “discharge” their inventory. However, not all goods are eligible for participation in Flash Sales in order for businesses/sellers to accomplish efficiency and satisfy revenue goals. The following article will advise sellers on which categories are appropriate for the Flash Sale program!


flash sale

The number one choice is usually high-tech items and devices that are suited for the demands of customers in the development period. Electronics also come in a variety of sorts and price ranges, the most notable of which are listed below. arrive:

  • Smartphone 
  • Computer/Tablet
  • Bluetooth headphones, smart watches, and so forth…

These are high-value items, and there is demand from a broad client group ranging from 13 to >45 years old. Consumers are continuously on the lookout for “rare” opportunities to purchase these items at discounted rates due to their high worth.

According to Statista, the electronics industry is always first in terms of sales income in Southeast Asian countries. As a result, this is the best category for merchants to use when running Flash Sale campaigns.

Household goods

Along with the electronics industry, the household goods industry saw record revenue in e-commerce platforms’ Flash Sale programs.

Housewives are always looking for products that make life easier for their families. These are also the customers who shop online the most. So there’s no reason to pick the home goods for a Flash Sale!

Furthermore, by appealing to housewives’ mentality of always recommending to friends and relatives to “buy together for cheap,” sales of these items are always at an all-time high, with no signs of hypothermia. The impact of “affiliate marketing” on your Flash Sale program is as follows.

Mother and baby

The Flash Sale program’s category selection is also heavily influenced by the type of customers you’re after. Because families with young children frequently have to do a lot of shopping in a short loop, the mother and baby industry is one of the “hot” industries for Flash Sale programs. For example, families with children frequently use products such as milk, diapers, toys, and so on, all of which must be purchased on a regular basis.

As previously stated, housewives enjoy online shopping and are always aware of when to purchase items for use at the best price.


flash sale

This is the “leading” category that sellers choose to register for Flash Sale because it caters to people of all ages and genders who are interested in fashion.

The Flash Sale program allows well-known fashion brands to clear out products from previous seasons or those that have been in stock for too long.

For smaller businesses, a Flash Sale is an opportunity to raise brand awareness and build a loyal customer base for future purchases.

It is possible to say that the Flash Sale program is applicable to nearly every product on the market. To choose the best products for their business campaigns, sellers must develop a specific strategy based on customer groups, price levels, and competition.

Omisell is currently partners with more than 1,000 retailers, processing more than 20,000 orders with over 300,000 products every day with Southeast Asia’s largest e-commerce platforms like Lazada, Shopee, Shopify, etc. We operate in 5 SEA countries: Vietnam, Philippines, Indonesia, Thailand and Malaysia.

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