Facebook Shop – turning social media to a real E-commerce platform
What Facebook Shop can equip sellers On May 19, Mark Zuckerberg officially announced the launch of Facebook Shop, aimed to assist small and medium enterprises (SMEs) in moving their business online for free. A standalone store Not just a small section on Facebook Page, the new Facebook Shop is a separate tab next to Newsfeed, […]
Social Commerce from the view of Southeast Asian online sellers
With the rapidly growing Internet and social media adoption rates in Southeast Asia, social commerce is predicted to become the next big thing in the region’s E-commerce sector. Currently, there are 375 million social media users out of 416 million Internet users in Southeast Asia, a huge customer base that can be approached easily if […]
Social Commerce: The next big thing in Southeast Asia’s E-commerce
What is social commerce? Social commerce is defined as a subset of E-commerce that involves the use of social networks to promote buying and selling products and services online. By using different tactics like storytelling, promotions, celebrity endorsements, encouraging customer feedback, brands are able to accumulate reputation and interest on social networks, which eventually leads […]
How Gen Z shops online using social media
Social media has come a long way since first introduced in the 1990s, from a platform that connects friends and families to a place where people can engage with their favorite brands, express their opinions and stay updated about global events. Growing up with technology integrated into their lives, Gen Z (born between 1995 and […]