With the rapidly growing Internet and social media adoption rates in Southeast Asia, social commerce is predicted to become the next big thing in the region’s E-commerce sector. Currently, there are 375 million social media users out of 416 million Internet users in Southeast Asia, a huge customer base that can be approached easily if you know how to. Even though there are certain barriers, most enterprises in the region agreed that social commerce will increase its importance in the next five years, according to a research by Econsultancy. By surveying 270 E-commerce marketers and 270 consumers across Southeast Asia, the research is able to give us specific insights into how consumers use social media to shop online, and how retailers are planning to take advantage of these presented opportunities.
Overselling scenarios & scenario handling
Scenario 1: Shopee campaign Product items join in Shopee marketplaces campaign/promotion that stock will be reserved/locked in Shopee Seller Center. After the campaign ends, the